TLC x Chekoh Collab

TLC x Chekoh Collab

Posted by Jessica Friend on

Introducing our most anticipated collaboration yet - The Lullaby Club x Chekoh.

 

A collaboration that celebrates the essence of motherhood through beautiful and practical designs. This special partnership brings together two Queensland-based brands—Chekoh and The Lullaby Club—led by long-time friends Marisa (co-owner at TLC) and Krystal (owner of Chekoh). Both brands are dedicated to creating pieces that empower mums to feel confident and comfortable at every stage of life. Whether you’re babywearing with our carriers or embracing versatile staples from The Lullaby Club, this collection merges the best of both worlds.

 

Drawing inspiration from the aesthetics of both brands, the colour palette reflects TLC’s relaxed beachside vibes as well as Chekoh’s neutral-chic style. Diverse fabrics such as lightweight linens, soft cottons, and breathable blends are chosen with Australia’s climate in mind.

 

If you’re a fan of either The Lullaby Club or Chekoh, you won’t want to miss this highly anticipated launch.

 

Limited edition only - shop the new Sirena Clip Carrier now.

 

Where you can find The Lullaby Club | @lullabyclub | www.thelullabyclub.com.au

 

Sirena Clip Carrier - online now

 

Sirena Clip Carrier - $279.95 AUD

 

Custom water-painted by @thedesignparlour, The Lullaby Club team knew this print was destined for a Chekoh collaboration. Having both grown up on the same coastal peninsula, Marisa and Krystal both have a love for the sea. Taking from the original design, we selected the Yin Yang motif for the central focus of the Clip Carrier and the Mermaid motif for accent embroidery. It's every seaside Mama's dream! 

 

  • Safe and simple wear from 3.2KG +
  • Lightweight, breathable and supportive
  • Stylish wear for any body - up to AU Size 22 women's and XXXL men's. 
    Need extra waist room? We now have a NEW Size Extender available here
  • Limited edition 


SHOP NOW

 


Our Community Event

 

To celebrate this launch, TLC and Chekoh joined forces to bring together 10 guests each from their vibrant communities for an unforgettable luncheon. It was all about good vibes and great times! 

 

Picture this: delicious food to satisfy every craving, hands-on sessions on babywearing and crafting your own necklaces, and of course, a VIP shopping experience. 

 

The atmosphere was set by a live singer @okatiemilae, creating perfect vibes for an afternoon filled with joy and connection.

 

Marisa (The Lullaby Club) & Krystal (Chekoh) celebrating the collab collection

 

The Storie Studio was dressed head to toe in a gorgeous seaside theme, topped with shells, hand-dyed napkins and a random seating arrangement to encourage new friends!

 

Welcome drinks, chit chats and speeches to celebrate our beautiful community and this collection inspired by them.

 

Marisa and Kaira getting the gourmet catering ready.

 

While our Mama community ate, the TLC x Chekoh gals formed a daycare/creche to let us get our cuddle fix. The most chill baby's ever!

 

Soothing sounds from Katie Milae filled the space.

 

Luncheon was followed by a jewellery making session, so that our communities could take home a wearable piece to remember the day by.

 

Then it was time to try on Lullaby Club pieces in our VIP showroom.

Touch, feel, try, buy.

Ready to shop The Lullaby Collection yourself?

SHOP NOW

 

It was truly a dream to meet the women who love and shape our brands.

 

Team TLC x Chekoh together to toast our most special event to date. 

 

Would you like to come to our next community event? 

 

Be sure to join us on the Chekoh Chatter FB Page for insider BTS, event updates and special giveaways exclusive to our community.

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